E-commerce Customer and Sales Analysis
An end-to-end analysis of customer, transaction, session and campaign data from an e-commerce business. I used Python to prepare and analyse the data, perform statistical tests and identify patterns in revenue, refunds, customer behaviour and conversion, then built an interactive Tableau dashboard to communicate the most relevant business insights.
- Python
- pandas
- Statistical Analysis
- Tableau
Gamified Health Questionnaire
A web-based healthcare questionnaire designed to make the data collection process more engaging and reliable. I developed a Python data pipeline to validate and process user responses, designed a SQL Server database and automated the calculation of System Usability Scale scores.
- Python
- SQL Server
- Data Validation
- Healthcare Data
Gender and Religious Identity Analysis
An analysis of survey data investigating whether gender is associated with the importance attributed to religious identity among 16-year-olds in Northern Ireland. The project combined data preparation, statistical hypothesis testing and Tableau visualisations to compare groups and examine how responses changed over time.
- Python
- Statistical Analysis
- Tableau
- Survey Data