An end-to-end analysis of customer, transaction, session and campaign data from an e-commerce business. I used Python to prepare and analyse the data, perform statistical tests and identify patterns in revenue, refunds, customer behaviour and conversion, then built an interactive Tableau dashboard to communicate the most relevant business insights.
ReadAn analysis of survey data investigating whether gender is associated with the importance attributed to religious identity among 16-year-olds in Northern Ireland. The project combined data preparation, statistical hypothesis testing and Tableau visualisations to compare groups and examine how responses changed over time.
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